Get a free checklist to keep your families and retain your coaches.
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Keep more of the families you worked to sign.

A free, research-backed checklist showing club directors why youth families really leave, and the concrete moves that keep them renewing.

What the research shows
  • 70% of kids quit organized sports by age 13.
  • Fun is the number-one reason kids play, and "not fun anymore" is the top reason they quit.
  • Poor coaching and parent-induced stress are the two biggest reasons kids walk away.
  • ~20% more athletes are retained by trained coaches than untrained ones.
  • Winning does not crack kids' top five reasons for playing.

Grounded in research from the Aspen Institute's Project Play, the Positive Coaching Alliance, and the NCAA.

Where should I send it?

It lands in your inbox in a couple of minutes. One email, nothing else.

What's inside

The Family Retention Checklist walks through the nine levers that decide whether families renew: fun, coaching quality, friendships, the parent experience, playing time, visible development, healthy competition, the recruiting pathway, and cost. Each comes with the research behind it and the concrete actions to run it.